Market Observations

Q4 2018

Happy New Year! At the start of each year we look back and review the previous year’s high-tech Marketing job market in the local Boston area. We’ve been recruiting high-tech Marketing professionals in the greater Boston area for many years and found last year to be one of the most competitive job markets we've ever experienced. Here is what we observed in 2018.

We found that it was a sluggish start to the year. The urgency to hire and the interview process was a contributing factor. However, over the summer, when the market typically slows, our activity and client’s urgency to fill key position heightened and continued through to the end of the year.

As is typical, the majority of our clients were smaller, VC funded technology companies. Most of our assignments had specific requirements around industry and domain experience which narrowed the pool of qualified candidates available.

Companies and hiring managers who understood the market conditions, engaged candidates, kept their hiring process moving and sold the opportunity tended to have the best success when hiring

We accepted a broad range of Marketing assignments however the top 3 functional positions most in demand last year were:

  • Product Marketing
  • Demand Generation/ Marketing Programs
  • Product Management

We continued to attract the attention of off shore software companies, working to gain a larger foothold in the US market. In most cases, these companies located their offices in downtown Boston.

Commute continued to be a key issue. Regardless of the available technology, our small software clients tend to want candidates in the office most days as they look to build a culture and grow their companies. Some of our off shore clients were more flexible and in some cases offered virtual working conditions.

Who's Hiring?

WoodlynPartners had activity in the following technology areas last year:

  • Big Data/Analytics Software
  • Cloud-platform for continuous testing
  • Commerce Platform
  • Cybersecurity Software
  • Data Integration Software
  • DevOps Testing Software
  • Digital Preservation Solution
  • IT Lifecycle Services
  • IT Management Platform
  • Mobile Data Collection Software
  • Payment Software
  • Real-Time Operational Analytics
  • Security Policy Management Solutions
  • Spatial Intelligence Platform
  • Speech Analytics Software
  • Testing Software
  • Telephony Integration Solution
  • Third Party Risk Management

In Summary

As Woodlyn Partners moves into our 18th year, we would like to thank our clients, candidates and business partners for all your support over the years. We wish you continued success and look forward to a great 2019!

If you would like to receive the WoodlynPartners Quarterly Market Observations please send an email to We also invite you to visit our Opportunities page to view some of our current assignments.  

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